E-commerce for merchants and marketplace operators

Encode the company

Capture how this brand actually sells — catalog rules, seller SLAs, loyalty burn logic, support playbooks — into a living ontology unique to that operator.

Deploy agents on the graph

Agents onboard merchants, triage tickets, sync inventory, and draft settlements against policy — escalating only when constraints break.

Compound institutional knowledge

Every exception, override, and successful resolution feeds the model. The marketplace gets smarter without rewriting SOPs by hand.

Commerce ontology

Catalog, inventory, seller, buyer, order, shipment, return, commission, and loyalty points share one model — whether you run a single brand storefront or a multi-merchant marketplace.

Policy as code

Delivery promises, return rules, commission splits, seller SLAs, and loyalty redemptions stop living in tribal ops. They become rules the system can check before an order moves.

Operate both sides of the network

Automate the merchant desk and the marketplace control plane — onboarding, curation, settlements, and post-purchase — on the same ontology instead of stitching another tool per role.

DTC merchants & brands

Checkout, carriers, tracking, returns, and support still sit in separate tools — every new market multiplies ops instead of compounding knowledge.

• → One ontology across catalog, promise, fulfillment, and return policy
• → Simulate a carrier or returns change before it hits live checkout
• → Agents that execute inside your rules — not a black-box autopilot

Post-purchase that scales with revenue, not with headcount.

Marketplace operators

Owning a multi-seller marketplace means merchant onboarding, curation, commissions, CX, and settlements — far beyond shipping labels for one brand.

• → Shared model for 1P + 3P catalog, sellers, and customer journeys
• → Policy packs for commission, fulfillment SLAs, and seller performance
• → Full-service ops or owner-run — same ontology either way

A marketplace that compounds merchant network value — not another storefront rebuild.

3P merchants & supplier networks

Selling into private marketplaces means fragmented listings, inventory sync, and order workflows across owners who each run different rules.

• → Entity graph of marketplace, listing, inventory, and order obligations
• → Reusable mappings into each operator’s policies and APIs
• → Onboard in days, not months — apply once, sell across private channels

Reach more private channels without a custom integration per deal.

Loyalty & points programs

Card and membership programs want commerce as a redemption surface — but points, merchants, and fulfillment rarely share a durable model.

• → Ontology linking member, points balance, SKU, merchant, and settlement
• → Policy for eligibility, burn rates, and fraud-adjacent constraints
• → Outsource marketplace ops while the brand owns the customer relationship

Loyalty commerce that launches in weeks and stays governable at volume.

Creators & influencer commerce

Audience is the asset — ops is the tax. Most creator shops stall when shipping, returns, and merchant curation become a second job.

• → Launch a curated marketplace without owning every SKU yourself
• → Encode audience-specific delivery and return promises as policy
• → Offload admin to automated ops while keeping brand control

Monetize the audience without building a logistics company by accident.

Travel & experience marketplaces

Experiences, tickets, and local inventory behave unlike SKUs — yet operators still force them into generic storefronts.

• → Entities for experience, availability, operator, and guest obligation
• → Policy for cancellation, capacity, and partner payouts
• → Same platform pattern as product marketplaces — tuned to the domain

Experience commerce that scales like product commerce, without losing the product’s shape.